Listing video guides

Practical guides for agents who market listings with video.

Unbranded virtual tour rules for MLS listings: what agents need to know

What unbranded means on an MLS tour: no agent name, logo, phone or off-site link, and where boards still differ.

How to use AI listing videos without misrepresenting a property

Review AI listing videos against the real photos, preserve defects, check claims and disclose alterations before posting.

How to turn listing photos into a video for free

Turn listing photos into a vertical reel and a wide tour with iMovie's Ken Burns effect. No shoot, no paid editor.

How to add a listing video to Zillow

Find the right Zillow video route for an MLS listing, an owner listing or Showcase, and check what buyers can actually see.

How long should a real estate listing video be

Match the length to the place you post it: about half a minute for a reel, about a minute for the listing page.